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A Content Marketing Funnel Explained A content marketing funnel is a method to assist potential customers to learn about your brand, discover solutions to their problems, and become confident in purchasing from you. Content is best suited for every stage of the funnel. Infographics, videos and checklists are effective in drawing attention, generating leads and keeping readers interested. Templates and guides that are gated perform very well at this point. Awareness At this point, customers are aware of the existence of your brand and the services you offer. This is where the content is created to educate and inform potential customers about the issues your solution solves and its distinct features from competitors. Consider the keywords that your audience uses when searching online. You can use keyword research to determine the terms your audience uses when they search online. This will aid you in determining if your product or service is in demand. This information can be used to build an editorial calendar and determine which content pieces are targeted at these terms. In addition creating content for this phase of the funnel helps to build brand loyalty with consumers. The more people are aware of your brand, the more confidence they'll have in your ability to solve their problems. This leads to higher conversion rates for newsletter signups or purchases and click-throughs on your website. A well-planned and executed content strategy can help you close the gap between conversion and purchase at this stage. If, for instance you discover that the majority of your content is aimed at generating awareness, but nothing influences consumers to make a buying decision, then you could increase the spending on ads that target middle-funnel keywords. Social media is yet another method to boost your bottom-of-the-funnel conversion. Social media platforms such as Twitter and Facebook allow you to interact with your customers directly, giving you the opportunity to show off your dedication to customer service. This can include everything from retweeting positive reviews to promoting exclusive offers. You can also make use of existing content to draw buyers into the bottom-of-funnel, such as blog posts or case studies. If you write a blog post explaining why your product is superior to that of a competitor, you can share it on social media and ask your readers to join your email list to get more information. You can also encourage conversion at this point by asking your customers to tag you on their social media posts after they have used your product. This will encourage others to do the same and help spread the word about your company. Then there is the consideration A successful content marketing strategy incorporates a mix of content types to engage customers throughout the funnel. Brand awareness campaigns, for example could include ad copy, but also blog posts and infographics to address common concerns and objections. The content can then be shared via social media and email to increase organic traffic. As consumers move through the decision-making process and begin to look for specific characteristics of products that will help them to make a purchasing decision. Frequently asked questions (FAQ) pages are a great content type for this phase. Use tools for keyword research such as Ubersuggest or search popular hashtags for your industry to find people who are asking. Create answers to these questions and then put them on your content funnel map. During this stage it is essential to present a clear value proposition that demonstrates to prospective customers the way your product or service can solve their problem and make them more money. The content should also emphasize your brand's distinctiveness in comparison to your competition. This is a relatively simple stage to measure, as consumers are making a choice whether they want to buy. To see if you're getting the job done, look for indicators like conversion rates as well as the number of transactions and click-through rates. When consumers reach the stage of advocacy, your brand becomes more and more important to them. They will be sharing your content with others because they feel so passionate about it. This is a highly effective method of growing your audience. You'll need to create content that inspires people share it, instead of only looking at engagement metrics. Use Sprout Social, for example to track social shares that result from your content marketing efforts. This will give you a more precise picture of the impact you have. Decision In the final phase, people are looking for information that proves their purchase and provides instructions on how to use the product. At this point, they need to know that your solution solves their issue and will make their investment worthwhile. High-quality content is important at this stage, including product guides videos, case studies, and customer success stories. Your customers want to be able ask questions and get answers from your support staff. It is a great way to impress your customers and inspire them to by sharing their experiences. automatic content writing software hope that at this stage the customer will turn into an advocate for your brand and promote it to their friends and co-workers. To turn these advocates into enthusiastic customers, you'll need to provide them valuable content that allows them to get the most from your product or service. This can be done by creating personalised newsletters, tutorial videos, free trial offers and loyalty programs. After your audience has changed from leads into paying customers and paying customers, it's time to concentrate on retention. Content marketing funnels typically focus on revenue as their end goal. However, customers will continue to interact and interact with brands after making an purchase. It's crucial to reimagine funnels as a dynamic model that includes revenue, rather than static models. While traditional funnels for content marketing can help you develop your strategy, they don't account for the complexity of the buyer's journey. Instead reinventing the funnel as loop models can aid in creating a more holistic and effective content marketing strategy. You can create content that engages your target audience and increases conversions by planning for each stage of the journey. You can then use the data from conversions to optimize and test your strategy. Are you ready to experience the impact that this approach can make to your business? Contact us today and request a free content marketing guidebook. Retention A content marketing funnel is a helpful tool that helps brands plan their strategy, execute it and measure its success. It can also help them identify the gaps in their strategy. If a brand has lots of content geared towards attention and interest, but only a few pieces aimed at middle of funnel, it needs to develop content for this stage. An excellent way to determine how on-target your content is is to utilize tools such as Ahrefs to look at the average time on the page and bounce rate of each piece. The higher these numbers are the more efficient your content is. Once you've written content for the top of your funnel for marketing content, it's important to keep it up-to-date and relevant. This will ensure that your audience remains engaged and interested in your brand and the products or services it offers. The best way to do this is to create new content that focuses on specific keywords, addresses questions that are likely to be searched by your audience, and highlights the most current information regarding your industry or product. As your audience enters the MOFU stage they'll be seeking more details about your product or service as well as ways to solve their issues. At this stage, it's important to build trust by offering authentic reviews and demonstrating value. In the last stage of your funnel for marketing content, your audience will decide if they want to purchase. This is usually done through gated content that requires an email address or other method of registration to access. This content is designed to transform the engagement and awareness you've cultivated at the top of your funnel for content marketing into leads that are qualified for your sales team to follow up on. You can still influence the customer journeys through your brand, even if the sales and support teams are responsible for retention of customers. Create content that is enjoyable for your customers throughout the entire process of content marketing. This could include useful resources, behind-the scenes information and special promotions that only your audience will be able to access. If you can build trust to your customers, they will become your most loyal advocates and help to reduce your sales cycle.